Well, that finally worked for me. For the longest time I've seen the DDG "ads" on here and thought, "meh, Google works fine for me." Focusing on the privacy a

Well, that finally worked for me. For the longest time I've seen the DDG "ads" on here and thought, "meh, Google works fine for me." Focusing on the privacy angle appealed to me, mainly because I like the idea of decoupling my search and email histories. But - if you are so focused on not-tracking then how do you know if an advertising campaign such as this actually works? Presumably this is not the only campaign you are currently running. Must be the referrer string from donttrack.us, which is so amusingly ironic that I can't help but twist the corner of my mouth into a smirk. Nice site, by the way, I found it clean, clear and readable. Scrolling and justification are no matter to me, I liked the simple single-page look.