Reference? I've never heard that before. Sounds highly unlikely. Would be fascinated to see evidence showing otherwise. What is true is that the studios take a

Reference? I've never heard that before. Sounds highly unlikely. Would be fascinated to see evidence showing otherwise. What is true is that the studios take a higher percentage of ticket sales during opening week, possibly 55-65% or more in some cases. I believe it depends on the movie. The percentage starts to flatten out back below 50% in the following weeks. So it's true that the theater chains do want to optimize for concession sales, since so few films have legs these days. EDIT: I originally wrote that the studios sometimes take 90% during opening week. I found an article that purports this to be a very rare if not apocryphal number: https://stephenfollows.com/how-a-cinemas-box-office-income-is-distributed/ https://stephenfollows.com/how-a-cinemas-box-office-income-i...