This is how it went: Product Manager: And don't forget to add the word free into the copy Marketer: Make sure you A/B test bold text on some part of the sente

This is how it went: Product Manager: And don't forget to add the word free into the copy Marketer: Make sure you A/B test bold text on some part of the sentence Copywriter: Preface it with "We are sorry to hear" instead of the simpler "Don't want?" to give it more emotional appeal Jeff B: Take a deep breath and just imagine what won't change in the next 20 years... OK, f all that, just write whatever the f you need to write so we can sell more stuff