I think you should reach out to some dustin-curtis-like character in your area (i.e. a strongly opinionated designer with the talent to match) and get them on b

I think you should reach out to some dustin-curtis-like character in your area (i.e. a strongly opinionated designer with the talent to match) and get them on board to help you define your brand better... might be worth giving them some shares to incentivise them. If you're seeing plenty of business already even with bad branding, imagine how much you'll get if your brand is more convincing and memorable!