It's already happening to various degrees, and that is just what we know about. See the three WSJ articles I linked to at the bottom of the post, http://online.

It's already happening to various degrees, and that is just what we know about. See the three WSJ articles I linked to at the bottom of the post, http://online.wsj.com/article/SB10001424052748704648604575620750998072986.html http://online.wsj.com/article/SB1000142405274870464860457562... http://online.wsj.com/article/SB10001424052748703977004575393173432219064.html http://online.wsj.com/article/SB1000142405274870397700457539... http://online.wsj.com/article/SB10001424052702304410504575560243259416072.html http://online.wsj.com/article/SB1000142405270230441050457556... Their whole privacy series (http://online.wsj.com/public/page/what-they-know-digital-privacy.html http://online.wsj.com/public/page/what-they-know-digital-pri...) taken together is what inspired this page. I urge anyone interested in what is really happening to read all the articles (13 so far).