People are going to use the mobile app regardless. It's the first-class experience for mobile. People don't use the app because the website is poor; people simp

People are going to use the mobile app regardless. It's the first-class experience for mobile. People don't use the app because the website is poor; people simply use the app. Or to put it another way, Yelp would be rightfully lambasted for not having a mobile app. Having a mobile app is table stakes for a site like Yelp. And if you've got all this engineering effort going towards a mobile app, why double your workload by also building a first-class mobile site? The mobile site just needs to be functional enough to satisfy the basic needs of casual users.