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> If simple searches yield crappy results, then the user spends more time on the search page revising the search terms and therefore looking at keyword based ad
by algorias 16y ago
> If simple searches yield crappy results, then the user spends more time on the search page revising the search terms and therefore looking at keyword based ads, clicks through a sponsored link, or clicks through to a site filled with Google served ads.
But if that user has to click on multiple ads to go where he wants, this is bad for the advertisers, and should reflect back on Google indirectly.
- brudgers 16y agoGoogle is filled with smart people and I suspect that they work very hard to find the optimum mix of advertising driven results and pure search results. Given that their market dominance, I suspect that most internet users have a high tolerance for advertising driven results.