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In other words, Bing can afford to make a better search engine because it's not weighed down by a need to make a profit? I'm sure Microsoft wants in the end to
by iwwr 16y ago
In other words, Bing can afford to make a better search engine because it's not weighed down by a need to make a profit? I'm sure Microsoft wants in the end to make money from search, much in the same way as Google is. Although they may need to find a few niches first rather than doing a billion-dollar frontal assault.
- brudgers 16y agoMicrosoft can generate a profit even if Bing itself doesn't make money and it can still benefit greatly from Bing without it generating revenue directly because Microsoft can monetize search technology without ad revenue by incorporating better search technology into their primary product lines. The billions of dollars attributed to Bing is just internal accounting, Microsoft doesn't backcharge other departments such as MSDN for its use on their websites. Bing is the result of a research project which investigates search algorithms, large data sets, and collects data on web users - keep in mind that 3% of all web search probably provides enough data for most research projects. Bing might be seen as similar to TerraServer: a test bed for developing tools which work on a much larger scale than most enterprises currently require.