Last month, Grubhub hijacked restaurants web traffic by buying similar domains for the same reason, so this isn't too surprising for them: https://www.theverge.

Last month, Grubhub hijacked restaurants web traffic by buying similar domains for the same reason, so this isn't too surprising for them: https://www.theverge.com/2019/6/28/19154220/grubhub-seamless-fake-restaurant-domain-names-commission-fees https://www.theverge.com/2019/6/28/19154220/grubhub-seamless... I assume Grubhub's Eat24 acquisition from Yelp came with some poorly written contract clause that allows them to force Yelp to implement this absurd feature as part of their "ordering partner integration", but maybe Yelp is unethical AND stupid after all and is doing it for part of the take. We'll probably never know. Either way their reputation will be ruined. Disclosure: I interned at Yelp engineering and enjoyed it. The engineers were all nice people with as much integrity as one would hope.