Or to put that last line another way: if you're making a data play, you aren't going to win over many early customers if you blindfold them and tell them to use

Or to put that last line another way: if you're making a data play, you aren't going to win over many early customers if you blindfold them and tell them to use your data analytics with a gun to the back of their head. Grubyelp's data play may be a fantastic way to collect order data and help restaurants "Optimize Everything", but if the monetization is done in a way that people cry hidden fees and the onboarding is a binding arbitration clause buried in a contract, well, we know what a disregard for your customers does. Many people use Lyft because "it's not as scummy as Uber" despite Kalanick being gone for a few years now. Just last week DoorDash got a huge backlash when people learned where their tips were actually going. This kind of growth hacking works to pad short term numbers, but long term it only works if you're a Comcast or Equifax and don't actually need to give a shit what people think of you.