Right, how to be relevant to both the decision maker as well as the end-user is a key question. I'm working on a product in a similar space, and struggling wit

Right, how to be relevant to both the decision maker as well as the end-user is a key question. I'm working on a product in a similar space, and struggling with the question for our own marketing materials. Amy Hoy's material [1] on audience "worldviews" has been helpful so far. (No personal affiliation.) Best of luck with your launch! [1] https://stackingthebricks.com/niches-are-for-suckers/ https://stackingthebricks.com/niches-are-for-suckers/