4 ms·
Great feedback! I guess we just need to find our best target market. We believe the decision makers will be managers and not technical people (engineers that re
by johndamaia 7y ago
Great feedback! I guess we just need to find our best target market. We believe the decision makers will be managers and not technical people (engineers that relate more with the product page instead of the emotional illustrations). But I could be wrong...
- reneherse 7y agoRight, how to be relevant to both the decision maker as well as the end-user is a key question. I'm working on a product in a similar space, and struggling with the question for our own marketing materials. Amy Hoy's material [1] on audience "worldviews" has been helpful so far. (No personal affiliation.) Best of luck with your launch! [1] https://stackingthebricks.com/niches-are-for-suckers/ https://stackingthebricks.com/niches-are-for-suckers/