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Another question about the design of the page: Does this kind of conversational / persona based pitch actually work to convert users? E.G. "Hi I'm Clara, my lif
by reneherse 7y ago
Another question about the design of the page: Does this kind of conversational / persona based pitch actually work to convert users? E.G. "Hi I'm Clara, my life's goal is... I struggle with..." "If you relate with Clara, try X now..."
At least for me the net emotional effect of the "For Desigers & Developers" section of the homepage was a strong impulse to bounce. (I'm in the target market.) Ultimately for the sake of research I clicked through to the ~/product page, where I found the diagrammatic graphics much more compelling.
- johndamaia 7y agoGreat feedback! I guess we just need to find our best target market. We believe the decision makers will be managers and not technical people (engineers that relate more with the product page instead of the emotional illustrations). But I could be wrong...
- reneherse 7y agoRight, how to be relevant to both the decision maker as well as the end-user is a key question. I'm working on a product in a similar space, and struggling with the question for our own marketing materials. Amy Hoy's material [1] on audience "worldviews" has been helpful so far. (No personal affiliation.) Best of luck with your launch! [1] https://stackingthebricks.com/niches-are-for-suckers/ https://stackingthebricks.com/niches-are-for-suckers/