Right - it's a confusing strategy IMO. In general wealthier people who probably don't revolve credit (e.g. pay in full each month) want premium rewards, which t

Right - it's a confusing strategy IMO. In general wealthier people who probably don't revolve credit (e.g. pay in full each month) want premium rewards, which this doesn't offer at all, so my hunch is that this will appear to more middle income/lower income individuals who pay interest (cost of interest negate any rewards), which is a bit strange since the branding/marketing and Apple (+ Goldman Sachs) generally target wealthier individuals.