Why don't they display such URLs as: via.net -> google -> secure-payments / whatever/whatever.html I mean, I'd hate it, but at least it puts the public suffix

Why don't they display such URLs as: via.net -> google -> secure-payments / whatever/whatever.html I mean, I'd hate it, but at least it puts the public suffix up front and centre^Wleft. And it doesn't hide and part of the URL from the user, it just mangles it (but in a way that arguably enhances the user's ability to understand WTF they're looking at).