They are but it is first and foremost to cut their own expenses for healthcare. If they can figure it out, they could eventually turn it into a business. Howev

They are but it is first and foremost to cut their own expenses for healthcare. If they can figure it out, they could eventually turn it into a business. However, part of the cost in today's healthcare is not about the misaligned incentives it is about our need for convenience. We work closely with a hospital group that does over $1B in annual revenue. They built a bunch of UrgentCare facilities to try to lower costs and run a smaller ED unit. What they found is that the UC usage is high but the ED has barely decreased at all. People complain about cost and go the UC when their kid clearly has a cold and has had it for all of 4 hours. It costs a lot of money to build and staff these UCs. That is part of what makes healthcare so expensive. We want our health to be as convenient as Netflix. We want it all on-demand and instant satisfaction. It doesn't work that way, sometimes a virus just needs to run its course and your kid just needs rest. But we pay lots of money looking for magic fix anyway.