I'm wondering how the particular address bar change helps alleviate this though. As I've seen it implemented, the only subdomain they'll "elide" is www, so if i

I'm wondering how the particular address bar change helps alleviate this though. As I've seen it implemented, the only subdomain they'll "elide" is www, so if it is google-secure-payments.google.via.net it will still show as such in the address bar, not as via.net. So I don't understand their reasoning in how this will help from a security standpoint.