> Then the tax collector has an incentive to increase effectiveness of health services by educating and encouraging the population to eat well and exercise dail

> Then the tax collector has an incentive to increase effectiveness of health services by educating and encouraging the population to eat well and exercise daily. But then the population doesn't have an incentive to follow that education and encouragement—at least not a monetary one. As a comedian said, "You see, I don't have to exercise, because I have health insurance."