I would add to this that all services that handle directory and review services are pretty slimy. Google frequently asks me about my IHOP visit much more often

I would add to this that all services that handle directory and review services are pretty slimy. Google frequently asks me about my IHOP visit much more often that I ever punch IHOP into Google Maps. While I don't mind writing reviews, stuff like this really scares me. Back in the dot com days, I worked for one of those online phone directory start ups, and those fared better only in the naivete in capturing and manipulating data.