> Do you really think none of those sales people might have deliberately mislead businesses about impact of purchasing advertising on reviews? It may or may not

> Do you really think none of those sales people might have deliberately mislead businesses about impact of purchasing advertising on reviews? It may or may not have been condoned by Yelp, but it almost certainly happened. I really don't disagree with this having happened or it being possible that the culture/leadership turns a blind eye to it. My issue is that there is this oft-repeated claim that paying clients' selection, ranking, or content of reviews is somehow different from non-paying ones. It shouldn't be hard to study this claim and yet there is no evidence of it being true. I've been to Baraka Cafe. It's great. Take a look at their "not currently recommended" reviews. As has been mentioned elsewhere, almost all (8 out of every 10) reviewers have 0 friends on yelp. Active accounts' reviews get preferential visibility. Perhaps if I start a business and tell all my friends and family to create accounts and review it with 5 stars, I too will have evidence of yelp "altering" reviews when theirs are inevitably hidden for looking suspicious.