yup, if I wanted to spend more money, I could do /much/ better than the proposed setup. But, then I'd have to charge more, and the set of people willing to pay

yup, if I wanted to spend more money, I could do /much/ better than the proposed setup. But, then I'd have to charge more, and the set of people willing to pay more does not overlap much with the set of people willing to do business with me.