The article is fairly careful not to call phone farming of inctivized add apps "fraud" directly (except for the first line). I'm not sure I would include the b

The article is fairly careful not to call phone farming of inctivized add apps "fraud" directly (except for the first line). I'm not sure I would include the behavior discussed in the article under "Ad Fraud". Usually "Ad Fraud" refers schemes where someone hosts an Ad and then fraudulently delivers fake traffic/clicks to that Ad to get paid. My guess is that the real money and real players in this space are not running incentivized ad apps, but being paid to generate traffic for REAL Ad Fraud.