You shouldn’t market it as mediocre, but data will correctly show most customers are best served by mediocre products: most people need a mediocre car, not one

You shouldn’t market it as mediocre, but data will correctly show most customers are best served by mediocre products: most people need a mediocre car, not one that drives 300kmh, drives well off-road, or can carry 10m3 of stuff. Similarly, mediocre furniture (ikea), electronics or most anything else is good enough.