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It's interesting that Ads basically never worked for me, Facebook Ads, seems to be just bots tbh, they hit the website and bounce like less than a second. Goog
by Alir3z4 7y ago
It's interesting that Ads basically never worked for me, Facebook Ads, seems to be just bots tbh, they hit the website and bounce like less than a second.
Google Ads works good but only to get leads on information or offline service business where customer have to leave a call back request, but for selling SaaS, it's just people signing up and barely verifying their emails. For https://www.gonevis.com https://www.gonevis.com, whenever I run Google Ads, I just find a noticeable drop in pageviews, without Ads I'd get much better signups that return and continue using the service, but anyone from the Ads are just bouncing quick and even if signup, they won't come back.
I might be targeting wrong region or using wrong keywords, but after so many combination, I found it to be just wasting money and time fine tuning google/fb ads campaigns.
I simply let them grow organically, even though it's pretty slow to grow, but so far it's fine and I get paying customers.
Good article and very useful information.
- LeonM 7y agoI have the same experience with running adwords. All I get is signups with fake email addresses that never log in. They are obviously bots or mechanical turks. I've tried tuning the keywords and regions, but eventually gave up on it. I have spend hundreds of euros on adwords, it created good traffic but almost no conversions.
- QuantumGood 7y agoInteresting. For our local events, we get tons of real people in our area from Facebook ads. We optimize for event responses (basically people clicking "interested" on an event). YMMV
- Alir3z4 7y agoGood point. Facebook seems to be useful when advertising to get things inside its own platform. Like page signups, event responses, post reach etc, but when it goes to something outside of it, it will not be that useful as far as my experience goes.