So it's a browser based gaming 'portal', that includes chat, profiles, cosmetic items etc and which allows users to create their own basic games. The appeal is

So it's a browser based gaming 'portal', that includes chat, profiles, cosmetic items etc and which allows users to create their own basic games. The appeal is that the games are fairly simple, often social and don't require a ton of investment (i.e. casual). They make money on in game currency which can upgrade both cosmetic and non-cosmetic items in both a users profile and in-games. Demographic is probably pre-teen, both genders.