Considering that e-commerce sales only make up about 12% of retail sales in the US, I think Amazon and e-commerce would have to get a lot bigger. > The first

Considering that e-commerce sales only make up about 12% of retail sales in the US, I think Amazon and e-commerce would have to get a lot bigger. > The first quarter 2019 e-commerce estimate increased 12.4 percent (±1.1%) from the first quarter of 2018 while total retail sales increased 2.7 percent (±0.4%) in the same period. E-commerce sales in the first quarter of 2019 accounted for 10.2 percent of total sales I don't think e-commerce is the right market. Most companies selling widgets just want to get their goods in consumer's hands. They don't really care how. Amazon makes it easy and does a lot of the work but sets the terms. Otherwise they'd be going after that 87.6% that's not done through e-commerce. [0] https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf https://www.census.gov/retail/mrts/www/data/pdf/ec_current.p...