It was a lot about people interested in the domain. For example our local power company was tasked with digging down the central heating pipes in the whole town

It was a lot about people interested in the domain. For example our local power company was tasked with digging down the central heating pipes in the whole town. One of the workers managed to talk management to pull fiber alongside the hotwater pipes between every house. Most of the town had central heating connected and together with that came the fiber. The town bought the fiber network a few years later.