That reads a bit like “we know what people expect from a UI but it’s hard.” If we know so much about what they expect, why is it still hard? I wonder if all t

That reads a bit like “we know what people expect from a UI but it’s hard.” If we know so much about what they expect, why is it still hard? I wonder if all the trend chasing is really just making busy work and getting in the way of truly standardized and dumb simple building of software.