> (ok, maybe scare some people) This is probably why. The signal/noise ratio of people freaking out about 'their account being hacked' or 'bank xyzs terrible s

> (ok, maybe scare some people) This is probably why. The signal/noise ratio of people freaking out about 'their account being hacked' or 'bank xyzs terrible security because so many people hack my account every week' would probably completely overwhelm the security benefit. E.g: '10 failed logins? why are you letting other people try to log into MY account???' etc. Only way I could see this working is with industry wide support and a mass awareness campaign, and even then people would be annoyingly confused. (possibly worthwhile though)