While I agree that it has a strong HONY feel and that monetizing the project via Instagram or corporate sponsorship cheapens it, I wouldn't call it virtue signa

While I agree that it has a strong HONY feel and that monetizing the project via Instagram or corporate sponsorship cheapens it, I wouldn't call it virtue signaling by any means. He's dedicating 10 or 15 years of his life to the project. I think he would give up pretty quickly if it was all a tool to just say "I'm more woke than you". While he obviously comes from a privileged background, at least he's not just becoming a corporate clone like so many of us, myself included. Props to him for that