I think it will get much worse. There is around $80B worth of advertisement locked in in the cable TV just in US. This all will come eventually to online and l

I think it will get much worse. There is around $80B worth of advertisement locked in in the cable TV just in US. This all will come eventually to online and large portion to UGC platforms supporting video, so YouTube, FB, Twitter, ... Maybe more people will start paying for premium version if available (like YouTube Red).