Yeah, I couldn't agree more. I do in fact make this point in the case study: "The point is that once you start hanging with your perfect audience, conventional

Yeah, I couldn't agree more. I do in fact make this point in the case study: "The point is that once you start hanging with your perfect audience, conventional marketing goes out the window. You don't have to try so hard. Find the place where your tribe hangs out. Show up, help people out, talk about what you're doing, and the rest will take care of itself." Hacker News is useless, unless you blog / product is aimed at the Hacker News archetype.