They aren't "running a [credit] card," Goldman Sachs is the one doing that. The card is merely cobranded so the Apple involvement is limited to it's name/brand

They aren't "running a [credit] card," Goldman Sachs is the one doing that. The card is merely cobranded so the Apple involvement is limited to it's name/brand and they get a small kickback on card activities. Same if you got a card for a charity, alumni association, or baseball team.