For another perspective of "the study of information in the social world", check out "Variational ecology and the physics of sentient systems" (https://www.scie

For another perspective of "the study of information in the social world", check out "Variational ecology and the physics of sentient systems" (https://www.sciencedirect.com/science/article/pii/S157106451930003X https://www.sciencedirect.com/science/article/pii/S157106451...). Also based on information theory, released just a few months after op paper.