> It is fascinating how we are moving from traditional ads, as everyone has grown an automatic negative response, into these more subtle experiences. Absolutel

> It is fascinating how we are moving from traditional ads, as everyone has grown an automatic negative response, into these more subtle experiences. Absolutely, and overlay AR sounds like their next step: > Snap recently released zanily animated beacons called Landmarkers — the Eiffel Tower can pop like a champagne bottle for tourists. Interesting that they've already tested this with an ad campaign [1] but don't want partners to dilute theirs IRL [2]. [1] https://variety.com/2019/digital/news/game-of-thrones-snapchat-dragon-flatiron-building-1203186788/ https://variety.com/2019/digital/news/game-of-thrones-snapch... [2] https://lensstudio.snapchat.com/templates/landmarker/ https://lensstudio.snapchat.com/templates/landmarker/