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It is fascinating how we are moving from traditional ads, as everyone has grown an automatic negative response, into these more subtle experiences. So instead o
by ehsankia 7y ago
It is fascinating how we are moving from traditional ads, as everyone has grown an automatic negative response, into these more subtle experiences. So instead of a video of Coke, we would have a fun filter that puts a bottle of coke in your hand.
The whole GIF movement is relevant too, as it allows advertisement to penetrate something they weren't able before: Private Messaging.
- egfx 7y agoAny investor interested message me. We’ll out innovate snap don’t even worry. (gif.com.ai)
- karma20 7y ago> It is fascinating how we are moving from traditional ads, as everyone has grown an automatic negative response, into these more subtle experiences. Absolutely, and overlay AR sounds like their next step: > Snap recently released zanily animated beacons called Landmarkers — the Eiffel Tower can pop like a champagne bottle for tourists. Interesting that they've already tested this with an ad campaign [1] but don't want partners to dilute theirs IRL [2]. [1] https://variety.com/2019/digital/news/game-of-thrones-snapchat-dragon-flatiron-building-1203186788/ https://variety.com/2019/digital/news/game-of-thrones-snapch... [2] https://lensstudio.snapchat.com/templates/landmarker/ https://lensstudio.snapchat.com/templates/landmarker/