What's happening is that 8chan is indirectly costing Cloudflare money by hurting their brand and their employees' morale. Rather than refusing sketchy clients,

What's happening is that 8chan is indirectly costing Cloudflare money by hurting their brand and their employees' morale. Rather than refusing sketchy clients, companies should factor these costs in their pricing. Conversely, universally loved entities (e.g. Greenpeace) should be be offered lower prices. This would create an incentive for companies to be better.