4 ms·

Don’t Facebook buy purchase history off credit card companies anyway though if you actually get as far as purchasing?

• snowwrestler 7y ago
  The data from the Facebook javascript integration is much richer as it lets Facebook see each customer's complete journey before purchase. This helps tremendously with ad targeting as it tells FB (for example) what other products the customer viewed before purchasing, and possibly even how they got to the site in the first place.
• propogandist 7y ago
  This is primarily to help with offline conversion tracking and impact of FB ad spend.
• qiqitori 7y ago
  What, credit card companies sell customers' purchase history?
  • hn_throwaway_99 7y ago
    Yes, absolutely.
  • distant_hat 7y ago
    It gets worse. I know a startup that works on targeting people using their bank statement data.