Agreed. I'm not 100% sure about the winner-take-all aspect, but to make a serious AR product you essentially have to do all the work required to make a serious

Agreed. I'm not 100% sure about the winner-take-all aspect, but to make a serious AR product you essentially have to do all the work required to make a serious VR product, then add a whole lot of inherently fragile complexity on top of that.