There seems to be some confusion about the point of the article... The point is to, using the example of Activision Blizzard, point out how tax is avoided. For

There seems to be some confusion about the point of the article... The point is to, using the example of Activision Blizzard, point out how tax is avoided. For example, with the use of royalty payments. The title of the original article actually includes a prepended "How", which illustrates that it is primarily about the specific mechanisms of tax avoidance.