They're not 'missing' anything. They're trying to convince others to agree with them. Either they take a stand against holding all businesses liable for transf

They're not 'missing' anything. They're trying to convince others to agree with them. Either they take a stand against holding all businesses liable for transfer of data, or those who pay them a membership fee will see an increase in liability or a decrease in the perceived precision of advertising data. They're not missing the forest for the trees. They're busy logging the forest for the trees, and would very much like everyone to hear their call to action and join their side.