4 ms·
How would you do that? You can only do lookalike of an audience you upload yourself (ex: your customer list). How would you do a lookalike of your competitor?
by jeromegv 7y ago
How would you do that? You can only do lookalike of an audience you upload yourself (ex: your customer list). How would you do a lookalike of your competitor?
- elorant 7y agoYou can target by purchasing history either through "Partner Categories", or "Purchase behavior". Facebook knows what anyone is (interested in) buying through pixel or aforementioned widgets.
- jeromegv 7y agoYeah but you cannot target specifically a competitor's customers just by the fact that they have a like button on their site, which is what OP was mentioning.
- elorant 7y agoI don't think he meant a specific competitor rather than a whole category. Aka you buy a shirt at one site and then every e-commerce site that sells shirts can target you.
- mcintyre1994 7y agoDon’t Facebook buy purchase history off credit card companies anyway though if you actually get as far as purchasing?
- snowwrestler 7y agoThe data from the Facebook javascript integration is much richer as it lets Facebook see each customer's complete journey before purchase. This helps tremendously with ad targeting as it tells FB (for example) what other products the customer viewed before purchasing, and possibly even how they got to the site in the first place.
- propogandist 7y agoThis is primarily to help with offline conversion tracking and impact of FB ad spend.
- qiqitori 7y agoWhat, credit card companies sell customers' purchase history?
- hn_throwaway_99 7y agoYes, absolutely.
- distant_hat 7y agoIt gets worse. I know a startup that works on targeting people using their bank statement data.