True but not everyone does it well. Almost everyone sucks at it - long waits, poor selection in terms of product range and sometimes even apps that simply don't

True but not everyone does it well. Almost everyone sucks at it - long waits, poor selection in terms of product range and sometimes even apps that simply don't work as intended. It's going to take a large player with a wide network to get it done well. There are so many players in the space who've closed shop and will continue to do so. Only a few (2 or 3) will stay put and actually get the job done.