I suspect that they're lining up to see Jack Wong. I hadn't heard the name before, but it seems he's a bit of a draw all by himself: http://www.smh.com.au/tech

I suspect that they're lining up to see Jack Wong. I hadn't heard the name before, but it seems he's a bit of a draw all by himself: http://www.smh.com.au/technology/technology-news/how-the-enigmatic-jack-wongs-like-apple-to-the-core-20100916-15e9t.html http://www.smh.com.au/technology/technology-news/how-the-eni... "Every time (Wong) makes a comment on his company's online forums, there's this groundswell of pandemonium around those posts." so perhaps it's not so much the phone that they're going to buy...?