> The whole marketing aspect behind AMP is that its fast. This is the narrative that has sucked most publishers in. It is also not true (to the degree you think

> The whole marketing aspect behind AMP is that its fast. This is the narrative that has sucked most publishers in. It is also not true (to the degree you think). I think what has sucked most publishers in is the belief that if they don't play ball and implement AMP, they'll suffer in Google's rankings. Google has said over and over that AMP is not a ranking factor. If someone could definitively prove that it's not, I think publishers would be less likely to bow down to AMP. If someone could definitively prove that it _is_, then we'd have evidence of Google both lying and promoting their own technology. Of course the "Top Stories" carousel _is_ an unfair advantage for those who use AMP -- more people just need to call out Google on this. It should either be renamed "Top AMP stories" or they should not prevent non-AMP stories from appearing in it.