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Also, many creators opt for sponsorship instead of (or in addition to) YouTube's own ads - you usually get higher CPMs and you're less subject to the whims of t
by jdietrich 7y ago
Also, many creators opt for sponsorship instead of (or in addition to) YouTube's own ads - you usually get higher CPMs and you're less subject to the whims of the algorithm.
- dannyw 7y agoSponsorship is literally amount the perfect form of advertising. It is mildly targeted, in a sense that it’s based on the audience of the channel, but there’s no nasty tracking or re-targeting going on. It facilitates payments directly to the content creator, with no middlemen taking a cut. I wish this was the future of advertising.
- asdff 7y agoIt comes at the cost of genuine content, though.