Let's say I make a page for my site that loads in 100ms in the average browser. The AMP page for some other site loads in 100ms too. In a sane world, these woul

Let's say I make a page for my site that loads in 100ms in the average browser. The AMP page for some other site loads in 100ms too. In a sane world, these would have the same hope of appearing in search results. In the real world, my site will receive a ding in search ranking, even though it's just as fast. My choice is either to be less visible, or make an AMP page for no reason and cede some control to Google (well, Bing as well I suppose, but it's really Google's game here).