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>Turner’s commercial load rose 2.4% last quarter to more than 12 minutes per hour, according to Nathanson. A spokesman for the broadcaster said the increase ref

by aftbit 7y ago

>Turner’s commercial load rose 2.4% last quarter to more than 12 minutes per hour, according to Nathanson. A spokesman for the broadcaster said the increase reflected higher ad loads at the kids channel Boomerang, while TruTV cut its ad minutes by 8% and other networks were little changed. Great, more ads targeted at children... normalize ad viewership when they're young so the future customers won't demand fewer ads. Time for TNT et al to adapt to the new model or fade away.

mmastrac 7y ago
> normalize ad viewership when they're young so the future customers won't demand fewer ads I don't think that works - I grew up in the age of cartoons with ads and they are definitely not something I'll put up with.
- ohithereyou 7y ago
  I grew up when the Saturday morning cartoons were ads (Transformers, He-Man, GI Joe), and it didn't me refrain from wanting fewer ads in the shows that I watch now.
temporaryvector 7y ago
I don't think that's why you see more ads targeted at children. I don't have any data to back it up, but intuitively I think ads targeted at children are the most cost effective kinds of ads nowadays and as generations grow up this will become more true and true. Kids have a lot of influence over their parent's purchasing decisions when it comes to relatively cheap things (I'd guess that threshold is around $500 dollars since that is what video game consoles tend to cost) and children have not yet developed critical thinking to see through an ad's lies. It's a lot easier for an ad to convince a child that he wants something than to convince an adult or even a teenager, and usually you don't even have to bother with making a good product (think back to all the toy commercials that sold cheap plastic things that broke after a couple of uses), the child can then go on to convince their parent to purchase the thing. As more generations grow up getting used to ads, eventually only young children will be the only demographic not immune to ads, thus you will see more ads targeted at children just because they're the only direct ads that work, while ads for adults will move to different formats such as native advertising, paid reviews, product placement, etc.
scarface74 7y ago
There have always been ads targeted at children - in the 70s and 80s they were shows like Super friends, Transformers, and GI Joe. The entire point of the Transformers movie in the 80s was to kill off all of the Autobots to introduce a new line of toys.

by aftbit 7y ago

mmastrac 7y ago

> normalize ad viewership when they're young so the future customers won't demand fewer ads I don't think that works - I grew up in the age of cartoons with ads and they are definitely not something I'll put up with.

ohithereyou 7y ago
I grew up when the Saturday morning cartoons were ads (Transformers, He-Man, GI Joe), and it didn't me refrain from wanting fewer ads in the shows that I watch now.

temporaryvector 7y ago

I don't think that's why you see more ads targeted at children. I don't have any data to back it up, but intuitively I think ads targeted at children are the most cost effective kinds of ads nowadays and as generations grow up this will become more true and true. Kids have a lot of influence over their parent's purchasing decisions when it comes to relatively cheap things (I'd guess that threshold is around $500 dollars since that is what video game consoles tend to cost) and children have not yet developed critical thinking to see through an ad's lies. It's a lot easier for an ad to convince a child that he wants something than to convince an adult or even a teenager, and usually you don't even have to bother with making a good product (think back to all the toy commercials that sold cheap plastic things that broke after a couple of uses), the child can then go on to convince their parent to purchase the thing. As more generations grow up getting used to ads, eventually only young children will be the only demographic not immune to ads, thus you will see more ads targeted at children just because they're the only direct ads that work, while ads for adults will move to different formats such as native advertising, paid reviews, product placement, etc.

scarface74 7y ago

There have always been ads targeted at children - in the 70s and 80s they were shows like Super friends, Transformers, and GI Joe. The entire point of the Transformers movie in the 80s was to kill off all of the Autobots to introduce a new line of toys.