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> Once we (as in "content creators" or whatever) start building our sites that way, AMP will get used less and less That is the sad part and why it needs to di
by buboard 7y ago
> Once we (as in "content creators" or whatever) start building our sites that way, AMP will get used less and less
That is the sad part and why it needs to die - it won't stop. Google prioritizes their own system regardless of your work.
- thephyber 7y agoThey aren't mutually exclusive, though. Even if AMP died, if reading / clicking thru to your web site is a bad experience (slow loads, lots of ads, autoplay of video that's unrelated to the article, clickbait links loaded by partners, etc) these are all friction against users returning and weigh on your site's reputation. If all of the players in the space use the same tactics, users will gladly migrate towards lower friction environments.
- buboard 7y agoUsers click whatever google tells them to. If that's AMP, there is no chance for other players.