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“That 22-year-old communications major has had to make way for data scientists, mathematicians, and computer programmers who, behind the scenes, use statistics,
by stiglitz 7y ago
“That 22-year-old communications major has had to make way for data scientists, mathematicians, and computer programmers who, behind the scenes, use statistics, calculus, and linear algebra to optimize advertising campaigns, by micro-targeting users and constantly tweaking algorithms.”
Click the source link, and it’s an article about how companies are wasting money on data scientists when they only need data analysts, contradictory to the point made by primary article. This was an intriguing article, but I could not continue reading after noticing this.
- buboard 7y agoYou should read the rest - it's a good article. You are right about that point , and more broadly i m not convinced that advertisers can justify their spending and their bids well. Advertising seems to be a constant for businesses - they will spend those money to marketing regardless. And ads are effective to a degree - but i have yet to see a rigorous study of the correlation between amount spent or bids to ROI. Judging from the iffy nature of advertising statistics and google's "invalid traffic" alchemies, i believe google is also selling large amounts of bullshit along with their basic ad product. It's bizzare that an industry that is so valuable seems to be operating in a rather thick haze.